Wordsole

It’s not uncommon for copywriters to go through re-writes before landing on the perfect wording. I’ve obtained the original script for the Kay commercial below.

[Pan up on large house and happy couple. Outside, it's raining. Inside, it's lovin'.]

Man: I can’t believe this storm. And I’m a man. I know about the weather. All things science really.

[A lightening bolt gets close to the house and a loud clap of thunder causes the 'ittle woman to leap into his arms.]

Man: Could you watch the sweater? It’s Prada. Listen, I’ve been meaning to tell you. I slept with your sister. Also, here’s a necklace that symbolizes shackles.

Male Voiceover: We at Kay know that women don’t put out unless you give them sparkly things. So, this season, surprise her with an ugly necklace that guarantees she won’t dump you for cheating and may even get you some necklace-induced nookie. Pay no attention to the fact that it’s reminiscent of handcuffs.

Woman: I’m a lady, and this electrical storm has short-circuited the delicate wiring in my brain. Hold me so I don’t fall over.

Jingle: Every kiss begins with Kay…because women are shallow.