I work in marketing, and I know the unbelievable lengths to which a company will go to make their ads seem personable, warm and family oriented. It is with great pain and quite a few laughs that I ask the question, “Who approved this picture?”
Maybe they were attempting that cute “Grandma, don’t call me wooby bear in front of my friends!” feeling but instead it comes off more, “Grandma, I haven’t forgotten the time you told me I was the product of a drunken mistake.”
So, hey, Miss Beverly Hills 2010. If you use a Bible verse that explicitly condones killing gay men as your “proof” that God doesn’t want gay people to get married, you cannot later claim to have gay friends. You may know gay people. You may even pretend that you like them. But you certainly have no idea how to talk about the issue of equal rights and same sex marriage without sounding like a bigoted jackass.
I don’t usually write posts about what women are wearing, because the whole, “let’s tear down ladies for not conforming to the accepted beauty ideals!” industrial complex makes my eye twitch.
I can’t let this one go by unremarked. Lily Allen, she of the promising start and the unrealized potential, looks like this:
She’s adorable. She’s rocking the bangs. And it appears that she’s wearing an orange tutu. Which is just made of win.
Fast forward a few years, and Ms. Allen went out in public like this:
It looks like she’s auditioning for Blade Infinity: Electric Queen Boogaloo. She’s 24. 24! The dress and the helmet hair make her look so much older. And the whole ensemble hides how pretty and cute she is. I’m all for taking fashion chances…well, other people taking them. But this picture makes her look like she lost a bet. With someone really vindictive.
Dear BMW,
I am not your target market. I drive a dinky Saturn Ion that I bought for less money than the average luxury car owner spends on a couch. And that’s cool. I mean, I don’t have power windows and locks, but the back of my car has this cool knocking sound that may be a ghost trying to say hello.
Having said that, I think Beemers are perfectly fine cars. A friend of mine in college had one (his parents were loaded), and I loved riding in that machine. In other words, if someone wanted to give me a BMW for funsies, I’d happily accept. Except now, not so much.
There’s nothing like equating a woman to a used car because she isn’t a virgin to make me feel all warm and tingly. And I adore the “she may be a dirty whore but she’s a hot, dirty whore!” subtext at work. I’ve said it before, but I’ll be a broken record and say it again. This kind of advertising is lazy. It’s played out. It’s not edgy or cool to objectify a woman. It doesn’t break new ground to make the woman=machine that you can use at will analogy. I’m betting that BMW would like to sell their cars to women as well as men, so maybe they should rethink an ad that so easily dismisses them.
Oh, and to the people of the world who wonder why hysterical feminists such as myself care so much about one silly little ad, I’ll try my best to explain. This kind of shitty, sexist tripe is everywhere. The ads that degrade women. The ads that degrade men. The ads that lack any creativity or fun but instead coast along on stereotypes that need to retire already. They are EVERYWHERE. And speaking up about them makes a difference. Even if the difference is infinitesimal.
Went to Ruth’s Chris Steak House last night with my Valentine and enjoyed the food. I’m not a huge fan of red meat, and if I’m craving it, I usually get a burger, but they know what they’re doing. Along with the ribeye, we ordered the crab cake appetizer and the potatoes au gratin. The crab cakes were fresh and tasty and the potatoes were creamy and almost a little too decadent. I couldn’t finish my third of the steak, though I did finish the Malbec I ordered. We chose that restaurant because I had a gift card, but I’d go back. Maybe just for the sides.
It’s super fun when companies co-opt famous children’s shows to make weird, overly sexy costumes for a holiday that really needs to stop being ridiculous.
The random pop-up text over the Cookie Monster costume kills me.